[ Tips ] 一分鐘使用導覽
商品編號： 9-608-064 出版日期： 2007/09/26 作者姓名： Fleming, Lee;Aptekar, Jacob 商品類別： Operations management 商品規格： 14p 再版日期： 2011/05/06 地域： 產業： 個案年度： -
商品敘述：
The challenges and best strategies for the commercialization of university technologies are illustrated in this case which documents an MRI breakthrough that arose from the Charles Marcus laboratory at Harvard. Students discuss the interdependencies of intellectual property protection, strategy choices for science based breakthroughs, and business models for university technology.
涵蓋領域：
Service management;Strategy;Business growth;Crisis management;Operations & processes;Customer relationship management
相關資料：
Case Teaching Note, (5-609-049), 7p, by Lee Fleming
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